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We’re excited to announce the winner of our Holiday Fundraising Contest — and to spotlight an organization that delivered an outstanding year-end campaign.
Congratulations to Canadian Physicians for Life, who raised over $50,000 during the holiday period and earned the winning draw for a 13″ MacBook Air!
How They Did It: A Strategic, Donor-Centered Year-End Campaign
Physicians for Life ran a focused year-end campaign that combined reflection, aspiration, and urgency — giving donors both clarity and motivation during the busiest giving season of the year.
Here are 3 things that made their holiday campaign so successful:
#1 It was grounded in impact (past & future)
Their messaging celebrated what had been accomplished in 2025 while painting an aspirational picture for 2026, helping donors feel both proud of past support and excited about what’s ahead.
#2 They gave donors meaningful choices
They created three distinct funds, allowing donors to direct their gift to the area that resonated most with them. This clarity helped donors “dream big” about the impact of their contribution.
#3 They finished strong with a clear, timed push
On December 29–30, they sent a personal, letter-style email from the team highlighting:
Scholarships awarded
Available funds donors could support
A brief testimonial showing real-world impact
On December 31, the tone shifted to urgent and time-sensitive, with:
A clear subject line emphasizing urgency
A specific fundraising goal and amount
A direct call to action for the final tax-deductible opportunity of the year
The result? A powerful final push that helped drive generosity right up to the deadline.
Keep the momentum going
Campaigns like this remind us that great fundraising doesn’t happen by accident — it’s built on clear goals, strong storytelling, and the right tools at the right time.
As you plan your next appeal, remember that you don’t have to do it alone.
In addition to our Year-end Fundraising Calendar & Toolkit
Our Fundraising Resources Hub is packed with tools, practical guides, and inspiration to help you raise more — not just during the holidays, but all year long.
