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Don’t Let A Canada Post Strike Derail Your Donations

Canada Post Strike
About the author: Naomi Perks is a Strategic Advisor at Frontier Marketing, a full-service nonprofit marketing agency that’s helped charities raise tens of millions of dollars. She blends strategy, creativity, and data to power integrated campaigns that move donors and deliver results.

Is Your Non-Profit Ready for a Canada Post Strike?

📬 Don't let your fundraising get stuck in the mailbox.

As many in the non-profit sector already know, Canada Post and the Canadian Union of Postal Workers (CUPW) are once again back at the bargaining table. The extended collective agreement is set to expire on May 22, 2025, and unless a new deal is reached, the country could be headed toward another nationwide postal disruption.

If this déjà vu feels all too familiar, it’s because it is.

We all remember the strike from last holiday season** (November–December)** — delays piled up, stewardship slowed down, and many year-end campaigns were left in the lurch. The fallout reminded us just how dependent some fundraising programs still are on traditional mail.

So, here’s the big question: Is your non-profit ready if the mail stops moving?

Who Should Be Paying Attention?

If your organization relies on Canada Post for any of the following, a disruption could have serious implications:

  • 🎁 Tax receipt delivery

  • 💌 Direct mail appeals

  • 📬 Newsletters and donor surveys

  • 🙏 Stewardship and thank-you letters

Mail disruptions don’t just delay your plans — they can impact revenue, donor trust, and campaign performance. But don’t panic — a little preparation now can save a whole lot of stress later.

3 Fast Moves to Get Ahead of a Strike

Let’s skip the fluff — here are three things you can do today to safeguard your fundraising:

1. Audit your offline donor data

Pull a list of donors you only have a mailing address for — then? Pick up the phone. A personal call is a great way to re-engage supporters and collect updated contact info.

Tip: Let them know you’re updating records ahead of potential mail delays. It’s proactive, respectful, and smart stewardship.

2. Add a digital nudge to your website

Use an emergency banner, bar, or pop-up to drive attention to digital giving. Something simple like:

“Considering donating? Canada Post delays may affect mail delivery — give online today!”

If you’re using tools like Glass Register donation forms, you’re already covered with a sleek, zero fee, mobile-friendly donation form that’s ready to go.

3. Tell your donors what’s up

Proactive communication is everything. Use your next email, call, or social post to flag the potential for delays and encourage digital alternatives. This isn’t about panic — it’s about preparedness.

The Bottom Line: Be Ready, Not Reactive

Postal disruptions are frustrating — but they’re not new. The sector has been through this before, and spoiler alert: we adapted. And we’ll do it again.

Let’s share strategies, stay ahead of the curve, and lean into digital tools that keep the generosity flowing — no stamp required.

Together, we can outsmart the mailbox — and keep doing more good.

We’re Here to Help

If you’re not sure where to start – or don’t have the internal capacity to pivot quickly, our full-service nonprofit marketing agency is here to help. Fill out our contact form today to request a free 15 minute strategy call with one of our fundraising strategists to assess your readiness – no strings attached!

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