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These more popular and relevant ads with a higher CTR will help support your ads that have a lower CTR, like donation ads, so you can still use your Google Ad Grant account

By: Ella Patenall – Content Manager for Tech co, a global resource for tech news and reviews. She writes on CRM strategy, email marketing, and content marketing. In her spare time, she writes a music blog

A recent tweet from fundraiser Denise Casement said: ‘Every Direct Mail campaign we’ve done since March (right thru to yesterday) has been getting Christmas level results.” Don’t Stop Direct Mail Fundraising Direct mail

Having a limited digital marketing budget can be a challenge, but it doesn’t mean you can’t do any paid digital advertising. Here are some easy ways you can make the most of a

Mid-level donors are the backbone of your annual giving program and the pipeline for your major and planned giving portfolios.  While most nonprofits are engaging with their mid-level donors through a combination of

There are many ways to engage your donors, but by far the best way to do so is to create a closer bond between your nonprofit and your donors by immersing them in