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In 1994, when Friends of the Earth’s litmus paper billboard changed color to highlight the effects of acid rain, it certainly got my attention. It was the first time that I paid heed to Ambient

1. Gift Range Calculator The Sumac Gift Range Calculator lets you construct a gift chart automatically to determine how many gifts and prospects you will need to raise a specific amount of money. Just

The direct mail landscape has changed with the expanded influence of digital technology, but this doesn’t mean the end of your direct mail program. It’s an opportunity to leverage digital channels to increase

Amazon is willing to spend $240 to acquire a customer for its Kindle that costs just $69. Insurance companies pay more than 100% of the first year’s premium to acquire a new policy

There are many ways to engage your donors, but by far the best way to do so is to create a closer bond between your nonprofit and your donors by immersing them in

Surprisingly some of the findings in the science of non-profit charitable giving reveal some odd results. That’s because there is no algorithm for human behavior. To truly understand your donors, you need to