Blog
September 30, 2015
4 Ways to Set Your Non-profit Apart From the Competition
Every business or non-profit generally has one USP (Unique Selling Proposition). This is the most compelling reason why the target audience should consider you over your competition. The most successful campaigns, ads, commercials
September 2, 2015
5 Brilliant Examples of Ambient Marketing for Nonprofits
Steuart Henderson Britt, an advertising consultant once famously said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” One
April 2, 2015
How to Segment Your Donors Using the RFM Model
The RFM Model of segmentation is popular for business marketers, but can also be used very effectively by non-profits to save money when deciding whom to select from the house list for their
March 4, 2015
15 Ways to Raise Funds for Your Non-profit
In 2013, American Charities raised $335.17 billion using different methods. The lion’s share, about 72%, came from individuals, much of it offline but approximately 6.4% online. Donors used many methods ranging from Direct
December 17, 2014
A Brilliant Holiday Fundraising Letter that Generated 875% ROI
Holiday donation letters are critical for year-end fundraising campaigns.The fact that direct mail still remains the most popular channel for fundraising appeals, year after year, proves that holiday appeal letters work. So, if you’ve ignored
November 4, 2014
Toronto Summer Music Receives Award for Excellence in Fundraising, Credits Sumac With Helping
Toronto Summer Music (TSM) is an international classical music festival and academy that brings world-renowned performing artists to Toronto for an unparalleled combination of concerts, guest lectures and masters classes. Recently, TSM was