13 Fundraising Mistakes to Avoid
By: The Nonprofit Alliance. It’s been said that good decisions come from experience, and experience comes from bad decisions. There’s a lot we can learn from some of the really bad decisions that have
Fundraising
The SMART Method to Develop Fundraising Goals
If you want to meet your fundraising goals, you have to be smart about how you develop them, literally. The SMART method is a popular goal-setting system developed by management scholar, George Duran,
Case Study – Increasing Gifts Through Personalized Ask Amounts: It’s All in the Ask
Background Like many charities, Welcome Hall Mission kept a record of every donation but struggled to meaningfully utilize that data to improve fundraising results. As their direct mail fundraising agency, we knew that
The 6 Principles of Persuasion & How They Can Help Your Non-Profit
Being able to influence people is an important tool for any nonprofit. Whether you’re looking to influence people to donate money, volunteer their time, attend an event, purchase a product, or even just
The Perfect Fundraising Letter Template
1. The Look The basic look of the letter must be similar to your stationery, with your logo and address. 2. Johnson Box A message before the letter is often found in letters,
Effective Nonprofit Commercials and PSAs to Supercharge Your Nonprofit Marketing
When it comes to nonprofit marketing, television commercials and public service announcements (PSAs) can grab audience attention and create a powerful emotional response in a short period of time. If done right, they’ll do two
