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Background Like many charities, Welcome Hall Mission kept a record of every donation but struggled to meaningfully utilize that data to improve fundraising results. As their direct mail fundraising agency, we knew that
Nonprofit Marketing
Words can trigger powerful responses in readers and listeners. In a Psychology Today article, consumer behaviour specialist Liraz Margalit, PhD., said, “…many of our most crucial choices are made by what we call
Nonprofit Marketing
Being able to influence people is an important tool for any nonprofit. Whether you’re looking to influence people to donate money, volunteer their time, attend an event, purchase a product, or even just
Nonprofit Marketing
Urban Padres is a social service organization in Quebec that assists individuals in the cityscape, who due to their mental illness, are having difficulty moving forward and recapturing their lives. Philip Silverberg, the president
Nonprofit Management and HR
Since 1979, the Hospice of Windsor and Essex County has been building a community of support for people who are affected by or caring for a person with a life-altering diagnosis. Five years
Nonprofit Management and HR
1. The Look The basic look of the letter must be similar to your stationery, with your logo and address. 2. Johnson Box A message before the letter is often found in letters,
Nonprofit Resources

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