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Report from Wisely by Martha Chomyn. How to find valuable prospects, build portfolios, and save donor relationships without running a single complicated query. Has this ever happened to you? You’ve been working at

The largest pool of untapped potential in your database is the people who once gave to your charity and then stopped­: your dormant donors. There is a saying in business: It costs five

In 1994, when Friends of the Earth’s litmus paper billboard changed color to highlight the effects of acid rain, it certainly got my attention. It was the first time that I paid heed to Ambient

1. Gift Range Calculator The Sumac Gift Range Calculator lets you construct a gift chart automatically to determine how many gifts and prospects you will need to raise a specific amount of money. Just

The direct mail landscape has changed with the expanded influence of digital technology, but this doesn’t mean the end of your direct mail program. It’s an opportunity to leverage digital channels to increase

Amazon is willing to spend $240 to acquire a customer for its Kindle that costs just $69. Insurance companies pay more than 100% of the first year’s premium to acquire a new policy